Top 5 Social Apps Performance on Android in New Zealand - Q3 2023

In Q3 2023, the top social apps on Android in New Zealand showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at the performance of Threads, Facebook, TikTok, Instagram, and Reddit.

Threads saw a significant decline in weekly downloads from early July, starting at 24.9K in the week of July 3 and dropping to around 2.2K in the final week of September. However, the app experienced a notable spike to 6.7K downloads in the last week of August. Weekly active users for Threads fluctuated, peaking at 27.3K at the end of August before stabilizing around 20.9K in late September.

Facebook maintained a consistent performance in weekly downloads, averaging between 4.4K and 5.6K throughout the quarter. Revenue saw a steady increase, peaking at approximately $5K in the first week of August. Active users demonstrated a positive trend, rising from 1.37M in late June to 1.39M by the end of September.

TikTok reported stable weekly downloads, with figures ranging from 3.8K to 5K. Revenue showed a slight dip in late August but rebounded to reach around $34.6K in the final week of September. The app’s weekly active users remained relatively stable, fluctuating around 510K to 540K.

Instagram experienced modest weekly download numbers, varying between 2.4K and 3.2K. Revenue remained consistent, averaging around $1K per week. Active users for Instagram showed minor fluctuations, starting at 813K in late June and ending at approximately 797K in late September.

Reddit had the lowest download rates among the top five, with weekly downloads ranging from 1.2K to 1.6K. The app's revenue saw a peak of $741 in late July but remained minimal for the rest of the quarter. Active users grew steadily, reaching around 111.9K by the end of September.

The data presented here is sourced from Sensor Tower. For more in-depth insights, visit Sensor Tower’s website.